Thursday, January 20, 2011

To Increase Sales, Find a Mentor!


Sales is an ever changing landscape.  You need to find every possible tool to get to the top and to stay there.  Very few of us enjoy the feeling of being #1.  So, upon attempting something you've never achieved, the first thing you need to do is find a mentor.  Your mentor should be someone whom you can emulate and who will push you to work harder than you ever have before in order to achieve those extra sales each month.  My best information has been from those who are lead sales people in their industry, so I would recommend finding someone who is consistently a top performer.  If no one immediately comes to mind, feel free to use me as your mentor. 
Once you have found a worthy mentor, emulate everything they do.  Remember this person isn't perfect, but they have perfected many of the aspects that apply the art of sales.  Also remember that you need to have your own style, so somethings they do may not mesh well with some of the things you do and that's okay because you still need your own individuality.  Feel free to put your own spin on the things your mentor does because you need to have your own individuality.

You want to find someone who is a great motivator, but also a very knowledgeable sales person.   Find someone who is type of trainer who is easy for you to learn from. This person should have several years of experience in sales and they should be a student of sales.   I am always looking for ways to better myself, as everyone should, in anything they do.  I personally have read nearly a dozen books from different sales and motivational professionals in the last year.

These books have taught me MANY lessons resulting in me becoming a better sales professional.   More importantly, the lessons I have learned have helped make me a better person. With any profession, this should always be one of your ultimate goals.  Reading has helped improve my overall sharpness and knowledge beyond where I would be today.  Not only that, I have also been blessed with acquiring additional knowledge from other sales specialists as well as successful business leaders.   This knowledge, in turn, provides me with the ideas I need to improve myself and make more sales.

I once had a teacher who said that the person who can read but chooses not to is dumber than the person who cannot read at all.   I’m always looking for ways to grow and improve myself.   I want to be the best sales professional to ever walk this planet, but there’s no way I’m getting there alone.  I need to read the best literature from the best sales people in order to expand my mind.  If you’re not willing to do the same, it’s going to be much harder for you to become a top performer.

All top performers are hard workers!  If you want to become #1, you're going to have to out work everyone.  In sales, you can't relax for a second!  Twice in 2010, I sold fourteen or more homes in a single month.  Usually, after a month like that, you’re thinking, to yourself, “I just killed it; I worked my tail off last month; I think I’m going to take it easier this month.” The second you have this thought or another similar thought, the ride is over.  Your sales will drop off the next month.

I’ll never forget 2009 when I had a great July and August. My birthday was approaching in September, and I remember thinking that I was going to take it easy, enjoy my birthday and have a fun September.  To make a long story short, I sold zero homes that month while the rest of the sales team had a great month due to an amazing promotion.  Then, I did it again in 2010. After selling twenty homes in January and February, I wanted to relax a little.  In March, I sold only one home.  You can NOT afford to turn off your mental switch if you want to be a top performer!

So, a few easy steps to increase your sales and to help you become a top performer are...

1. Become a student of sales by
                 a. Finding a top performing sales person to be your Mentor
                 b. By reading books, preferably by someone who is currently a top performer
2. Work harder than everyone else
3. Don't let up! Not for a second.  You must stay motivated


~Ty Wilde, Author of
"Everything I Touch Turns to Sold"

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