Increase your sales without using sales techniques

I had a buyer say to me the other day, "I appreciate your patience with us. We can tell that you really care about us."  A few minuets later she went on to tell me about a sales person in another location had been really pushy and they could tell he was really trying to close them hard.  She told me that it seemed like he had memorized a script and that she would never buy from that guy even if it was a better deal.  This client reminded me of a simple difference between me and most sales people.  I sincerely care for my clients. I love people and I love helping them find exactly what they want.  I really don't worry about making the sale.  I know that if I am truly trying to help the customer, that I will make many sales. Last year I was the number one sales person for my company and we are one of the nations largest companies.  People ask me all the time what is my secret or how do I do it?  I just gave you the answer.  STOP trying to close people and place more emphasis on helping people find what they are looking for.  Take pride in your job.  Know your product and your competition so you can let people know why what you're selling is better.  I like to focus half of my time in the selling process talking about the client and asking them personal questions. I really puts the buyer at ease, like you're not trying to sell them something.  This will make them feel like you're there to inform/help them make an educated decision and they will start to feel like you're not a salesperson. Try this technique the next time you're out with clients and tell me how it worked.  With a little practice, I guarantee it will work!  Once you have build a good relationship with them, assume the sale! Simply ask them, "Is this the one you want?" When they say yes, complete the sale.